Defamiliarization - Currently no debate

Currently no general definition


Associated practices:
narrative environment design

Defamiliarization in narrative environment design

Defamiliarization is a term coined in 1917 by Viktor Shklovsky in his essay “Art as Device”.


Defamiliarization is the artistic technique of forcing the audience to see common things in an unfamiliar or strange way, in order to enhance perception of the familiar. A basic satirical tactic, it is a central concept of 20th century art, ranging over movements including Dada, postmodernism, epic theatre and science fiction.”  (Wikipedia, accessed 2009)

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