Emergent Attribute - Currently no debate

General definition:

A feature, benefit, quality or experience that arises from the brand, as opposed to the core product or service;

An example is the “friendliness” of Google.

The Brand Gap, Marty Neumeier

by Sophie Charles

Associated practices:
Branding

Emergent Attribute in Branding

A feature, benefit, quality or experience that arises from the brand, as opposed to the core product or service; an example is the “friendliness” of Google. The Brand Gap, Marty Neumeier

by Sophie Charles

No Broader term
No Narrower term
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