Intertextuality - Currently no debate

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Intertextuality in Semiotics

Intertextuality is the shaping of texts’ meanings by other texts.  It can refer to an author’s borrowing and transformation of a prior text or to a reader’s referencing of one text in reading another.

In popular culture, intertextuality refers to the incorporation of meanings of one text within another in a reflexive fashion.  For example, the television show The Simpsons includes references to films, other television shows, and celebrities.  These intertextual references assume that the viewer know the people and cultural products being referenced.  Sturken M., & Cartwright, L. (2001). In Practices of Looking: an introduction to visual culture. New York: Oxford University Press.

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